The increasing availability of biomarker-driven therapies for patients with non-small cell lung cancer has led to the issuance of national guidelines advocating for comprehensive biomarker testing. Yet far too many oncologists, particularly in the community setting, fail to test for all recommended biomarkers, leaving some patients at risk for sub-optimal outcomes. Speaking of Science developed an unbranded, data-driven 360 campaign—Clear Your View—to help clinicians understand the critical role biomarker testing can play in treatment decision-making. The campaign included a landing page, direct mail campaign, email campaign, social campaign, and promotional item.  

PROJECT 

Messaging & Content Creation
Brand Identity
Art Direction
Copywriting
Print & Digital Media
Website Design & Development

HOW WE HELPED