Asserting a new campaign identity
We reimagined Clear Your View’s brand identity, taking a clear but commanding design approach grounded in prior market research.
Improving the user experience
The new campaign website’s intuitive information architecture makes it easier for users to find and engage with information. Additionally, the new site’s mobile responsiveness allows users to access content from any device, at any time.
Crafting a more powerful message
We updated existing content with new research data to reflect a rapidly evolving treatment landscape and ensure campaigns claims were backed by evidence.
We also created a new vertical biomarker testing for treatment selection in patients with colorectal cancer, an emerging use case at the time of the campaign’s creation.
