Emily’s Entourage (EE) is a non-profit advocacy organization focused on accelerating research and drug development for people with cystic fibrosis (CF) who are unable to benefit from current CFTR modulators — the most widely available effective treatment for nearly 90% of people with CF.
EE identified the opportunity to refresh the messaging and visual identity of their clinical trial matching platform to target a wider patient population, aiming to enroll an additional 200 patients in their database. By helping people get information about clinical trials and encouraging them to enroll, EE is accelerating the development of new CF treatments, a central part of the organization’s mission.
We created a cohesive design system and core messages that we leveraged into campaign assets, including a poster for in-clinic display, a cross-platform social media strategy, and a new landing page. We developed plain language messaging and iconography to make it clear to users what they are being asked to do, reinforcing a user-friendly, patient-centric experience.
We started with an audit of EE’s brand guide and existing assets. We then iterated on the core brand to create a campaign identity that capitalizes on familiar elements of the EE logo and leans into a brighter, bolder color palette.
The resulting campaign assets are eye-catching and easy to read and convey both the gravity of living with CF, and hope for a future where everyone with CF has access to lifesaving treatment.
EE’s most active social presence has been on Facebook. In an effort to reach a wider audience and connect with younger people with CF, we designed a suite of social posts to publish across Facebook, Instagram, LinkedIn, and X.
The social campaign alternates between direct, text-only graphics, highlighting the call to action, and graphics featuring photos of real people with CF, so the community sees themselves reflected in the media.
The new landing page provides simplified, accessible information up front, making it easier for users to understand what the CF Clinical Trial Connect does, and why they should register.
We added bold CTAs and infographics to guide users to the most essential information.
Emily’s Entourage now has a suite of materials to support the continued growth of CF Clinical Trial Connect.
With a cohesive design system and a robust messaging framework, EE is positioned to expand its patient database globally, helping people with CF connect to the information they need to enroll in clinical trials and ultimately support the advancement of new treatments.
