A biopharma client* approached Speaking of Science to help them develop a digital tool that would allow the field force to quickly and simply demonstrate the value of integrating a liquid biopsy testing approach into their practice. This involved taking a deep dive into our target audience’s needs and pain points to deliver a calculator that visualizes not only practice enhancements, but meaningful, potentially life-changing impact to patients.
Our high-level goals were to:
1. Validate giving doctors more control over their time thru faster test results
2. Provide downloadable report functionality as a follow-up resource
User Research & Persona Development
Site Maps & Wireframes