The Kraft Precision Medicine Accelerator—a partnership between the Kraft Family Foundation, Harvard Business School, and the Broad Institute of MIT and Harvard—seeks to transform the way cancer is cured through innovative business practices. The Accelerator engaged Speaking of Science to develop thought leadership marketing to increase the visibility of the initiative’s launch and build brand strength. Our work focused on using insightful analysis and content to engage and educate patients and HCPs about the promise of precision medicine, the power of genomic testing, and the necessity of broad and consistent data sharing.    

PROJECT 

Content Creation
Copywriting
Digital Media
Brand Voice & Messaging
Thought Leadership
Executive Communications
Ghostwriting  

HOW WE HELPED